Banner ads constitute one of the most widely used forms of online advertising. These visual advertisements show up on web pages, typically at the side of the screen. They aim to grab user viewership and advertise products, services, or brands. Due of their popularity, banner ads occupy a crucial role in the online advertising landscape. They prese

Banner ads remain to be a prevalent feature of the digital advertising realm. These visual advertisements, typically displayed at the side of web pages, aim to capture user attention and highlight products or services. While their simplicity can be often perceived as such, banner ads employ a variety of techniques to engage viewers. From eye-catch